
Designing 🖌️ Clarity
for SaaS and AI. 🚀
Designing 🖌️ Clarity
for SaaS and AI. 🚀
I’m Arshad! – a Product Designer based in Waterloo. I design end-to-end SaaS and AI products that simplify complexity and drive measurable growth.
I’m Arshad! – a Product Designer based in Waterloo. I design end-to-end SaaS and AI products that simplify complexity and drive measurable growth.




Latest Projects
Latest Projects
Powerful, modern design that captivates and elevates your product
Powerful, modern design that captivates and elevates your product
Powerful, modern design that captivates and elevates your product
Powerful, modern design that captivates and elevates your product
"Working with Arshad felt like having a seasoned design partner who truly understood our vision for RBC Demos and brought it to life in ways we hadn't even imagined."

Jason S.
Project Manager at RBC
"Working with Arshad felt like having a seasoned design partner who truly understood our vision for RBC Demos and brought it to life in ways we hadn't even imagined."

Jason S.
Project Manager at RBC



Skills that
supercharge your business.
My tech stack
Figma
Openai
Adobe Illustrator
Adobe XD
Adobe After Effects
Adobe Photoshop
Framer
Product Strategy & UX Leadership
AI-Driven Product Design
Complex SaaS & Platform Design
Design Systems & Scalable UI
Conversion & Growth Optimization
Interactive Prototyping & Motion
End-to-End Product Discovery
Designing experiences
across the globe.
My work history
Inbenta AI
Staff Product Designer
2021-Present
Horizn
Content Designer
2020-2021
BlackBerry
SharePoint Designer
2019-2020
Show all
Inbenta AI
Staff Product Designer
2021-Present
Horizn
Content Designer
2020-2021
BlackBerry
SharePoint Designer
2019-2020
Show all
Inbenta AI
Staff Product Designer
2021-Present
Horizn
Content Designer
2020-2021
BlackBerry
SharePoint Designer
2019-2020
Show all
Strategic UX for Business Growth - Designing high-performance digital products that optimize user engagement and revenue by aligning usability with business strategy.
Enterprise UX & System Design – I simplify complex workflows in AI-driven platforms and enterprise software, ensuring efficiency, scalability, and seamless user interactions.
AI-Powered Experience Design - Crafting adaptive, AI-enhanced interfaces that streamline workflows, automate processes, and create more intelligent user experiences. I leverage user research, analytics, and behavioral psychology to drive measurable success.

Full Ownership of
End to End Design and Strategy
1
Discover & Define
Turning user needs and data into clear, actionable insights.
1
Discover & Define
Turning user needs and data into clear, actionable insights.
1
Discover & Define
Turning user needs and data into clear, actionable insights.
2
Design & Systemize
Crafting intuitive designs driving usability and business goals.
2
Design & Systemize
Crafting intuitive designs driving usability and business goals.
2
Design & Systemize
Crafting intuitive designs driving usability and business goals.
3
Test & Refine
Refining through testing and continuous improvement.
3
Test & Refine
Refining through testing and continuous improvement.
3
Test & Refine
Refining through testing and continuous improvement.
Trusted by many
Trusted by many
Hear from my
success stories
Hear from my
success stories
"The rebranding exceeded our expectations. It's given us a competitive edge in our industry."

Kevin R.
Product Manager @ Inbenta
"The rebranding exceeded our expectations. It's given us a competitive edge in our industry."

Kevin R.
Product Manager @ Inbenta
"The rebranding exceeded our expectations. It's given us a competitive edge in our industry."

Kevin R.
Product Manager @ Inbenta
"Working with Arshad felt like having a seasoned design partner who truly understood our vision for RBC Demos and brought it to life in ways we hadn't even imagined."

Jason S.
Project Manager @ RBC
"Working with Arshad felt like having a seasoned design partner who truly understood our vision for RBC Demos and brought it to life in ways we hadn't even imagined."

Jason S.
Project Manager @ RBC
"Working with Arshad felt like having a seasoned design partner who truly understood our vision for RBC Demos and brought it to life in ways we hadn't even imagined."

Jason S.
Project Manager @ RBC
"Arshad's design approach brought clarity to our complex data visualizations. Users are thrilled!"

Beranavi T.
Support Analyst Manager @ Citizen's Bank
"Arshad's design approach brought clarity to our complex data visualizations. Users are thrilled!"

Beranavi T.
Support Analyst Manager @ Citizen's Bank
"Arshad's design approach brought clarity to our complex data visualizations. Users are thrilled!"

Beranavi T.
Support Analyst Manager @ Citizen's Bank
"Our website conversion rate improved significantly thanks to Arshad's expertise."

Madhu's Roti
Caribbean Eatery
"Our website conversion rate improved significantly thanks to Arshad's expertise."

Madhu's Roti
Caribbean Eatery
"Our website conversion rate improved significantly thanks to Arshad's expertise."

Madhu's Roti
Caribbean Eatery
"He enhanced our entire SharePoint design and made navigation intuitive, without sacrificing security or functionality."

Alvina A.
Experience Manager @ BlackBerry
"He enhanced our entire SharePoint design and made navigation intuitive, without sacrificing security or functionality."

Alvina A.
Experience Manager @ BlackBerry
"He enhanced our entire SharePoint design and made navigation intuitive, without sacrificing security or functionality."

Alvina A.
Experience Manager @ BlackBerry
"He designed our AI chatbot interface with a deep understanding of how the LLM processes information, ensuring clear user guidance."

Vlad B.
Lead Developer @ Inbenta
"He designed our AI chatbot interface with a deep understanding of how the LLM processes information, ensuring clear user guidance."

Vlad B.
Lead Developer @ Inbenta
"He designed our AI chatbot interface with a deep understanding of how the LLM processes information, ensuring clear user guidance."

Vlad B.
Lead Developer @ Inbenta
Your questions
answered.
Your questions
answered.
01
What AI-powered products have you worked on?
At Inbenta, I worked on AI-powered support tools, including chatbots, ticketing systems, and automation workflows. My focus was on making AI interactions seamless, intuitive, and user-friendly.
02
How do you perform competitive analysis?
I evaluate competitors by benchmarking their UX, analyzing feature sets, and identifying gaps in their user experience. This helps in designing products that stand out and provide real value.
03
What’s your experience with design systems?
I’ve worked extensively with component libraries, design tokens, and documentation to ensure teams have a unified framework. I collaborate closely with developers to ensure seamless handoff through cohesive typography, spacing, components, and interaction patterns to maintain brand integrity.
04
What is your user testing approach?
I use a mix of moderated and unmoderated testing, A/B testing, and heatmaps to validate designs. By observing real users interact with a product, I identify pain points and make improvements that enhance usability.
05
Have scaled design systems for complex enterprise products?
Yes, I have experience scaling design systems for enterprise SaaS products, ensuring consistency across multiple platforms while allowing customization for different use cases.
01
What AI-powered products have you worked on?
At Inbenta, I worked on AI-powered support tools, including chatbots, ticketing systems, and automation workflows. My focus was on making AI interactions seamless, intuitive, and user-friendly.
02
How do you perform competitive analysis?
I evaluate competitors by benchmarking their UX, analyzing feature sets, and identifying gaps in their user experience. This helps in designing products that stand out and provide real value.
03
What’s your experience with design systems?
I’ve worked extensively with component libraries, design tokens, and documentation to ensure teams have a unified framework. I collaborate closely with developers to ensure seamless handoff through cohesive typography, spacing, components, and interaction patterns to maintain brand integrity.
04
What is your user testing approach?
I use a mix of moderated and unmoderated testing, A/B testing, and heatmaps to validate designs. By observing real users interact with a product, I identify pain points and make improvements that enhance usability.
05
Have scaled design systems for complex enterprise products?
Yes, I have experience scaling design systems for enterprise SaaS products, ensuring consistency across multiple platforms while allowing customization for different use cases.
01
What AI-powered products have you worked on?
At Inbenta, I worked on AI-powered support tools, including chatbots, ticketing systems, and automation workflows. My focus was on making AI interactions seamless, intuitive, and user-friendly.
02
How do you perform competitive analysis?
I evaluate competitors by benchmarking their UX, analyzing feature sets, and identifying gaps in their user experience. This helps in designing products that stand out and provide real value.
03
What’s your experience with design systems?
I’ve worked extensively with component libraries, design tokens, and documentation to ensure teams have a unified framework. I collaborate closely with developers to ensure seamless handoff through cohesive typography, spacing, components, and interaction patterns to maintain brand integrity.
04
What is your user testing approach?
I use a mix of moderated and unmoderated testing, A/B testing, and heatmaps to validate designs. By observing real users interact with a product, I identify pain points and make improvements that enhance usability.
05
Have scaled design systems for complex enterprise products?
Yes, I have experience scaling design systems for enterprise SaaS products, ensuring consistency across multiple platforms while allowing customization for different use cases.

Still not sure?
Let's chat!
Still not sure?
Let's chat!
Still not sure?
Let's chat!
Learn more about how I work and how I can help you and your business take the next step.
Learn more about how I work and how I can help you and your business take the next step.
Learn more about how I work and how I can help you and your business take the next step.